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 Last
year, more than 85 per cent of the members surveyed,
indicated they read and enjoyed the monthly publication.
And that gave us pause briefly. Why fix something that
isn’t broken? So we started by looking at a modest facelift,
a new masthead on Page 1, new typography throughout,
some standardization around page flags and column identifiers.
We invited our staff and The Brampton Board of Trade’s
Marketing Committee to comment on the existing product
and they had many suggestions.
We discussed at length our mission- why we wanted to
publish a monthly newspaper - and concluded that we
have several objectives in publishing:
• As a marketing tool for The Brampton Board of Trade
to provide information to members on the activities
of the many committees at the Board of Trade, the benefits
and services, events and activities.
• As a resource for members – advice and general business
information, success stories and triumphs by our members.
• As a way for members to communicate with other members
either through stories or advertising.
Most of the observations from the Marketing Committee
fell into the category of “why you we do that” and the
answer invariably was “don’t know, but we’ve always
done it that way.”
So you will see a difference in the way we present
some features. We have also tried to better organize
the newspaper in sections – the first section reports
on advocacy issues, specific business news and opinion.
The middle part of the newspaper will be dedicated to
advice and guidance, forums and member information including
small business of the month and spotlights on a member.
And the back part of the newspaper will provide BBOT
information that promotes the activities, events, networking
opportunities, services and member benefits including
things like After Business, Your Board of Trade at Work
and special activities like the President’s Gala and
Mayor’s Luncheon.
Trade Talks has always relied on member contributions,
yet many members are unaware that Trade Talks is available
for member news, information and advice. For instance
Spotlight on a Member is open to any member of the Board
of Trade. Send us a 450- 500 word story about your business
- how long have you been in business, your philosophy
or approach, products and services, vital information
like address, hours of operation, website - whatever
you believe makes your business unique. Attach a copy
of your logo with a picture of the owner and email it
all to editor@bramptonbot.com. It’s that easy. We will
try to publish three or four spotlights in each issue
on a first come rotation.
There are other ways to participate. If you have some
business news - an expansion, a new CEO, a new product
line or service - send us a brief that we can share
with the business community. Trade Talks is distributed
to 8,000 businesses in Brampton.
And speaking of 8,000 distribution, Trade Talks is
the most inexpensive way to advertise to the business
community in Brampton. To view our rate card visit www.bramptonbot.com
or call 905 451 1122.
How to get published in Trade
Talks
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