“Our old site served us well but we wanted a more contemporary
user-friendly site to keep our members informed and
involved in the work of the Board,” says Board of Trade
CEO Sheldon Leiba. “We want the website to be a complete
source of information about The Brampton Board of Trade
and our members.”
The website was designed by The Marketing PAD, a full-service
marketing company in Brampton and member of The Brampton
Board of Trade.
“The website presented an interesting challenge because
of its sheer size. There is a lot of information for
members including an online business directory, event
registration, news and advice, benefits and services
and a calendar of events,” says designer Khaled Iwamura,
a partner in The Marketing PAD. “Despite the volume
of information, we wanted to make navigation intuitive
and as easy as possible.”
The website allows potential members to search for
information about the Board of Trade and its history,
services and benefits and even register for membership.
Members can use the site to find other members, search
out benefits and programs and explore the Board’s position
on a number of policy issues. Members can also register
online for upcoming events. The site also carries business
news and advice that will be updated on a regular basis.
And the website presents a unique opportunity for advertisers,
who want to reach other members or businesses in Brampton.
“I think The Marketing PAD has delivered a great website.
Like all good marketing tools, we hope to be able to
build on this success over time, adding even more benefits
for our members,” Leiba says.
The Brampton Board of Trade
The Brampton Board of Trade is an independent, not-for-profit
business organization that has served the needs of businesses
in Brampton since 1887.
The Board of Trade is the voice of business for business
in Brampton. It represents approximately 1,200 members
ranging from home-based to large multi-national companies.
Members include small businesses, corporate executives,
public officials, community organizations, consultants,
engineers...and the list goes on.
Visit www.bramptonbot.com
for more information.
The Marketing PAD
The Marketing PAD is a fully-integrated marketing company
that provides a complete marketing solution for business.
The Marketing PAD believes an effective marketing program
is about Planning - developing a strategy and marketing
plan that fits your business and your budget; Attitude
– motivating your sales people to deliver optimum results
and Design- positioning your brand with marketing collateral
that creates a strong market position for your business
or organization.
Visit www.themarketingpad.com
for more information.
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