• Website Search Engine Optimization (SEO) and Google AdWord Marketing Campaigns

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    Name: Website Search Engine Optimization (SEO) and Google AdWord Marketing Campaigns
    Date: July 26, 2017
    Time: 12:00 PM - 1:30 PM EDT
    Event Description:
    SEO & SEM (Google Adwords) and How to Use Them

    - Introduction
    o SEO vs SEM and benefits of each

    - SEO
    o Keyword Research
    o Use of keywords across web pages
    o Use of keywords in social media 
    o Measuring performance in Google Analytics

    - SEM (Adwords)
    o Setting up a Campaign
    o Aligning keywords, ads and destination pages
    o Measuring performance in Google Adwords

    - ReMarketing
    o Linking Adwords and Analytics

    - Turning Traffic into Leads
    o The website's job as a sales rep.
    Location:
    Brampton City Hall
    2 Wellington Street West
    Brampton, ON L6Y4R2
    Date/Time Information:
    Wednesday, July 26, 2017 from 12:00pm to 1:30pm
    Contact Information:
    Brampton Entrepreneur Centre 905-874-2650 bec@brampton.ca
    Fees/Admission:
    Free
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