Family Day 2018
Please note that the Board of Trade offices located at 36 Queen Street East will be closed for Family Day. Regular office hours will resume on Tuesday, February 20 at 9 am.
Website Search Engine Optimization (SEO) and Google AdWord Marketing CampaignsName: Website Search Engine Optimization (SEO) and Google AdWord Marketing CampaignsDate: July 26, 2017Time: 12:00 PM - 1:30 PM EDTEvent Description:SEO & SEM (Google Adwords) and How to Use Them
o SEO vs SEM and benefits of each
o Keyword Research
o Use of keywords across web pages
o Use of keywords in social media
o Measuring performance in Google Analytics
- SEM (Adwords)
o Setting up a Campaign
o Aligning keywords, ads and destination pages
o Measuring performance in Google Adwords
o Linking Adwords and Analytics
- Turning Traffic into Leads
o The website's job as a sales rep.