?Content marketing and branding is necessary for businesses to understand. Being able to tell your audience stories through your content entices them to understand your business, your mission and why you should be selected over the competition. But how does one sound different from all the other competitors? What type of content is out there and what should you be sharing? Join the Brampton Entrepreneur Centre and speaker Erica Phillips Owner of Fifth Park Communications, as we teach you about coming up with great content that your clientele is sure to remember.
Topics to be discussed:
• Understanding the different types of content
• Formal Tone vs. Casual tone – minding your manners
• Tips and Tools for content marketing
• Timing and understanding the media landscape
• Knowing your audience
Breakout session to be followed after the presentation (Print Content, Personal Content, Social Content – Break out groups)
Erica Phillips BA, MA is a journalist turned marketing communications professional with a passion for arts and culture.
She is the principal at Fifth & Park Communications, which does editing, copywriting, blogging, feature writing, ghost writing, public relations, event production, and content management.
Erica has been a journalist for more than 20 years and has degrees in political science, journalism, and history. She has been published in Revue, ODEUM, ESSENCE, Sway, the Brampton Guardian, Canadian Running Magazine, South Asian Focus, Ontario Home Builder and more. She has contributed to three books as a researcher, writer, and consultant including Bromley Armstrong: Tireless Champion for Just Causes and John Brown Mysteries.