• Entrepreneurs Connect - Manage your Content Manage your Brand

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    Name: Entrepreneurs Connect - Manage your Content Manage your Brand
    Date: July 26, 2017
    Time: 9:30 AM - 11:00 AM EDT
    Event Description:
    ?Content marketing and branding is necessary for businesses to understand. Being able to tell your audience stories through your content entices them to understand your business, your mission and why you should be selected over the competition. But how does one sound different from all the other competitors? What type of content is out there and what should you be sharing? Join the Brampton Entrepreneur Centre and speaker Erica Phillips Owner of Fifth Park Communications, as we teach you about coming up with great content that your clientele is sure to remember.

    Topics to be discussed:
    •    Understanding the different types of content
    •    Formal Tone vs. Casual tone – minding your manners
    •    Tips and Tools for content marketing
    •    Timing and understanding the media landscape
    •    Knowing your audience

    Breakout session to be followed after the presentation (Print Content, Personal Content, Social Content – Break out groups)

    Speaker Bio:
    Erica Phillips BA, MA is a journalist turned marketing communications professional with a passion for arts and culture.

    She is the principal at Fifth & Park Communications, which does editing, copywriting, blogging, feature writing, ghost writing, public relations, event production, and content management. 
    Erica has been a journalist for more than 20 years and has degrees in political science, journalism, and history. She has been published in Revue, ODEUM, ESSENCE, Sway, the Brampton Guardian, Canadian Running Magazine, South Asian Focus, Ontario Home Builder and more. She has contributed to three books as a researcher, writer, and consultant including Bromley Armstrong: Tireless Champion for Just Causes and John Brown Mysteries.
    Brampton City Hall
    2 Wellington Street West
    Brampton, ON L6Y4R2
    Date/Time Information:
    Wednesday, July 26, 2017 from 9:30am to 11:00am
    Contact Information:
    Brampton Entrepreneur Centre 905-874-2650 bec@brampton.ca
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