One of the beauties of Unified Communications (UC) and similar cloud services is their ability to effectively scale down to small, dedicated teams. Big businesses can unify the communication experiences and goals of diverse international offices while startups leverage the added flexibility, functionality and credibility that come with an enterprise-grade network. Let’s take a closer look at how small businesses can improve their operations with advanced yet affordable business telecom.
ConnectivityIt’s true, every telecom app, device and platform is accompanied by countless web pages, articles and ads about “improved connectivity.” In truth, most of them actually do improve connectivity in one very minor and specific way.
Unified Communication goes a few steps further by increasing the connectivity across multiple apps, devices and platforms. Where a video chat app might give you a new way to talk business, UC gives you a new telecom environment that brings your choice apps together.
That means a range of ways to connect and collaborate, from email and Instant Messaging to video conferencing and shared documents. No more managing different accounts, profiles, inboxes, interfaces and subscriptions just to connect in meaningful ways. Each specific tool is part of a single network that arms even the most ragtag business team with a robust and integrated telecom arsenal.
CredibilityA great deal of credibility comes from the more subtle experiences of a customer, client or partner. People that are accustomed to working with big brands have come to expect certain things from engaging businesses.
Your communication technology is one of the first subtle yet important signs of your business’s credibility. It conveys how much you care about your customer service, support and sales, and how competitive your operation is. It can suggest the size of your company since most credible brands have long since invested in comprehensive technology as well as how important being “up to speed” is to your company leaders.
To illustrate the difference, let’s consider some examples. Think of how you might react to engaging a business that only uses a personal email service like Hotmail and a personal cell phone number to conduct all their business. It’s likely you would question the legitimacy and experience of the person on the other end. But what if they have a proper number, with a fully functioning auto-attendant that allows you to identify what you’re looking for, a professional voicemail and a responsive team on the other end?
It completely changes your experience with that company. it’s what you'd expect from a reputable organization. Proper communications conveys credibility!
FlexibilityThis is starting to sound a bit like an echo chamber, right? Everyone talks about flexibility, just like the discussion on connectivity, UC takes it a step further. Unified Communications as a Service (UCaaS) allows smaller enterprises to deploy advanced communications without investing in the requisite infrastructure and expertise.
You subscribe to a platform that can give you all the functionality in the world, or just the precise tools you know you’ll put to the most use. If things change as your company grows or pivots, you can just add or take away end-users or features.
This ranges from cellular integration to combining the power of your CRM with your everyday voice options. The combinations are endless for all of those dynamic small businesses out there that are looking for an immediate competitive edge while keeping an eye on the future.